I’m a strategic design leader focused on making complex systems feel intuitive—crafting cohesive, human-centered experiences that connect emerging technology with everyday life.

At Amazon, I’ve defined generative AI shopping experiences that integrate conversation, visual, and multimodal interaction into a unified customer journey. I bring structure to ambiguity and clarity to complexity, aligning teams around shared customer and business insight to deliver experiences that feel effortless, trustworthy, and intelligent.

FEATURED WORK

I’ve had the privilege of designing a diverse range of projects end to end — from strategic framing and ideation to pixel-perfect delivery.

Amazon AI Shopping Assistant

Design, launch, and evolution of Amazon’s chat-based generative AI shopping agent. Powered by the latest advancements in LLM technology, Rufus guides customers through the product finding experience in the Amazon app through natural language conversation.

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Alexa Voice-Led CX

North-star design vision for Alexa’s next generation of LLM-powered conversational shopping assistance. Defined multimodal voice and touch experiences that bring ambient, context-aware commerce to life.

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Lifestyle E-Commerce

Led the major UX redesign of a core product detail page for Williams-Sonoma, modernizing and simplifying a shared design across multiple retail brands including West Elm, Marks & Graham, and Pottery Barn.

Health Diagnostic

End-to-end UX and visual design for a mobile app supporting a patented device for screening cancer. The app guides patients through an in-home health test, and transmits data directly to the diagnostic lab and clinician.

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Audio Storytelling Platform

Concept development and pitch for an early-stage audio sharing platform in collaboration with Kleiner Perkins. Defined product vision and interaction model for a new social medium built around voice and storytelling.

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Tech Eatery Experience

Research and service design strategy for a global technology company reimagining its on-campus dining experience. Designed future-state journeys that improved flow, community, and sustainability.

Portable Playground Venture

Design, branding, and launch of a breakthrough modular playground concept, driven by deep-dive exploration into how play helps children thrive. This pro bono project evolved into a profitable start-up venture with international distribution.