I’m a strategic design leader who creates cohesive, human-centered experiences by connecting complex systems and emerging technologies to everyday contexts. With deep experience in generative AI and large-scale digital products, I focus on making sophisticated capabilities feel intuitive, trustworthy, and approachable.
At Amazon, I’ve defined and delivered product design initiatives across conversational, visual, and multimodal surfaces. I bring structure to ambiguity—aligning teams around customer and business insight to launch experiences that scale with clarity and coherence.
FEATURED WORK
I’ve had the privilege of designing a diverse range of projects end to end — from strategic framing and ideation to pixel-perfect delivery.
Amazon AI Shopping Assistant
Design, launch, and evolution of Amazon’s chat-based generative AI shopping agent. Powered by the latest advances in LLM technology, Rufus guides customers through the product finding experience in the Amazon app through natural language conversation.
Alexa Voice-Led CX
North-star design vision for Alexa’s next generation of LLM-powered conversational shopping assistance. A multimodal voice and touch experience that makes ambient, context-aware commerce intuitive and approachable.
Lifestyle E-Commerce
Major redesign of a critical product detail page for Williams-Sonoma, modernizing and simplifying a shared design across multiple retail brands including West Elm, Mark & Graham, and Pottery Barn.
SELECTED OTHER WORK
