FEATURED WORK
I’ve had the privilege of designing a diverse range of projects end to end — from strategic framing and ideation to pixel-perfect delivery.
Amazon AI Shopping Assistant
Design, launch, and evolution of Amazon’s chat-based generative AI shopping agent. Powered by the latest advances in LLM technology, Rufus guides customers through the product finding experience in the Amazon app through natural language conversation.
Alexa Voice-Led CX
North-star design vision for Alexa’s next generation of LLM-powered conversational shopping assistance. A multimodal voice and touch experience that makes ambient, context-aware commerce intuitive and approachable.
Lifestyle E-Commerce
Major redesign of a critical product detail page for Williams-Sonoma, modernizing and simplifying a shared design across multiple retail brands including West Elm, Mark & Graham, and Pottery Barn.
SELECT PAST WORK
Health Diagnostic
End-to-end UX and visual design for a mobile app supporting a patented device for screening cancer. The app guides patients through an in-home health test, and transmits data directly to the diagnostic lab and clinician.
Audio Storytelling Platform
Concept development and pitch for an early-stage audio sharing platform in collaboration with Kleiner Perkins. Product vision and interaction model for a new social medium built around voice and storytelling.
PHYSICAL PRODUCTS AND EXPERIENCES